Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, Social Media, Email Marketing, and Paid Advertising channels.
• Manage and monitor Google Ads, Meta Ads, and other PPC campaigns to maximize ROI and lead generation.
• Implement on-page and off-page SEO activities to improve website rankings, organic traffic, and search visibility.
• Support AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) initiatives to improve visibility across search engines and AI-powered search platforms.
• Create and manage engaging content for social media platforms, websites, blogs, and marketing campaigns.
• Conduct keyword research, competitor analysis, and market research to identify opportunities for growth.
• Monitor campaign performance using Google Analytics, Search Console, Looker Studio, and other marketing tools.
• Prepare periodic performance reports and provide actionable recommendations for campaign optimization.
• Collaborate with design, content, and sales teams to execute marketing initiatives effectively.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills

• 2+ years of experience in Digital Marketing.
• Strong understanding of SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), and Google Search Console.
• Experience using SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
• Knowledge of AEO and GEO concepts and their application in modern search environments.
• Ability to perform competitor analysis, keyword research, and campaign performance analysis.
• Strong reporting and analytical skills with experience in Excel and Looker Studio.
• Excellent written and verbal communication skills.
• Basic knowledge of HTML/CSS and website CMS platforms (WordPress or similar) is an added advantage.
• Ability to manage multiple projects, meet deadlines, and work independently.